Team Signatures
How do I run a banner campaign across my team?
A banner campaign takes one promotional image and puts it into the signatures of a chosen set of people for a chosen period of time. It is the difference between editing a banner into a template by hand and running email signatures as a marketing channel you can schedule and measure.
The parts are: a banner image, a campaign that carries it, the group or teammates it targets, a start date and end date, and a status telling you where it is in that lifecycle.
Before you start
| Requirement | Where it lives | Notes |
|---|---|---|
| Owner or Manager role | Your workspace | Teammates cannot create campaigns |
| Teammates in groups | GROUPS | Campaigns target groups, so ungrouped people are unreachable |
| A banner image | Wherever you keep assets | JPG, JPEG, PNG, GIF, WebP, or SVG |
| A destination link | Your site | A banner nobody can click is a wasted slot |
How to run a campaign
- Prepare the banner. Size it for a signature, which is wide and short. Test how it looks at the width a signature actually renders, not at full size.
- Create the campaign and upload the banner.
- Target it. Choose the group whose signatures should carry it. This is the step that decides reach, so be deliberate: a recruiting banner belongs in the teams that email candidates, not in finance.
- Set the start and end dates. An end date is what stops a campaign for an event that has passed from quietly running for months.
- Publish it, then check a real signature to confirm it appears.
Choosing what to promote
The constraint worth respecting is that every campaign competes with the message already in the signature. Running everything at once means running nothing well.
Campaigns that tend to earn their slot:
- A dated event, webinar, or conference appearance.
- A launch or a seasonal offer, with the end date set to the day it stops being true.
- A hiring push, targeted to the teams whose emails reach candidates.
- A flagship piece of content you want in front of everyone your team talks to.
Set the end date at creation time rather than promising yourself you will remember. An expired campaign still running is worse than no campaign, because it advertises that nobody is paying attention.
Measuring it
Campaigns carry their own analytics, so you can see what a banner actually drove rather than guessing. Use it comparatively: the useful question is which campaign outperformed the others with the same audience, not whether a given number is good in isolation.
Give a campaign long enough to accumulate meaningful volume before judging it. Signature impressions build with everyday email traffic rather than arriving in a burst.
Common issues and fixes
| Issue | Cause | Fix |
|---|---|---|
| The banner is not in anyone's signature | The campaign is not started, or targets a group with nobody in it | Check the dates and the target group |
| Some teammates have it and others do not | It targets a group, and those people are in a different one | Add them to a targeted group, or extend the targeting |
| An old campaign is still running | No end date was set | Set one, and set it at creation next time |
| The GIF is not animating | Some Outlook versions show the first frame only | Put the message in the first frame |
| Emails feel heavy | The banner file is large, and GIFs are not resized on upload | Compress the image and re-upload |
Related articles
- How to add a banner to a signature covers a fixed banner rather than a scheduled campaign.
- Can I add a GIF to my email signature covers animated banners and their limits.
- What are groups explains the targeting unit campaigns use.
- Set dynamic CTA buttons for teammates covers per-person calls to action.
Still stuck? Email support@syncsignature.com and include the campaign name and the group you targeted.