Review Links in Email Signatures

A review link turns every email a business sends into a low-pressure review request. For local and service businesses, reviews drive search visibility and conversion, and the people most likely to leave one are customers the business is already emailing. The usual implementation is a short line or a small button, such as Happy with our service? Leave us a Google review, linked directly to the review form. For Google, that link comes from the Business Profile, which offers a share link that opens the review box rather than the business listing. Other platforms provide equivalents: Trustpilot invitation links, G2 and Capterra review links for software companies, and sector sites for trades, hospitality, and healthcare. A few rules apply. Google prohibits reviews posted in exchange for incentives, and several platforms treat review gating, where only satisfied customers are asked, as a guideline violation, so the link should go to everyone. Star-rating images showing a current score must be accurate and kept up to date. The review line works best as the single call to action on transactional email such as invoices, job completion notices, and support replies.