How a customer support company standardized email signatures
Overview
A France-based multichannel customer support provider, delivers high-quality service across phone, email, chat, and social media for a variety of clients. With a growing team of support agents and managers spread across multiple locations, the company needed a fast and reliable way to maintain consistent branding in every email sent to customers and partners.
Challenges
Before adopting SyncSignature, the company faced:
- Inconsistent email branding across different teams and agents
- Manual updates that slowed down marketing and IT operations
- Risk of outdated contact details and legal disclaimers in client communications
- Delayed campaign launches because marketing had to wait for IT to update signatures manually
As one of their most frequent communication channels, email signatures were an untapped branding asset, but they lacked the centralized control to use it effectively.
The Solution
The company implemented SyncSignature to:
- Centrally manage email signatures for all employees
- Apply role-specific templates for different departments and functions
- Launch banner campaigns instantly across all email accounts
- Integrate seamlessly with their existing Google Workspace setup
The deciding factors included ease of deployment, marketing team autonomy, and the ability to make updates in real time without relying on IT.
Implementation
The rollout was done without any additional support help from SyncSignature by just following tutorials and help-articles.
- All employee signatures were standardized with correct branding and legal details
- Marketing banners were rolled out instantly without disrupting daily operations
- Ongoing updates could be made directly by marketing, removing IT bottlenecks
Results
After adopting SyncSignature, the company reported:
- 100% brand consistency across all employee emails
- Significant time savings for IT, reducing signature-related requests by over 90%
- Faster campaign execution, allowing marketing to launch banner promotions in hours instead of weeks
- Improved compliance with legal and regulatory requirements
Conclusion
By adopting SyncSignature, the company turned a slow, manual process into a fast, centralized system. They now have complete control over branding in every email sent, can launch marketing campaigns instantly, and have freed up valuable IT resources, all while improving their professional image in client communications.
SyncSignature email signature manager is trusted by 28000+ professionals across 1000+ businesses
